Developing iOS apps begins with clear understanding: who the users are, the core function of the app, and which scenario must be addressed in the initial release. A solid discovery phase helps outline the MVP, select the appropriate architecture, and skip features that sound impressive on paper but don’t improve real usage.

After the foundation is in place, attention shifts to interface behavior, performance, and stability across iPhone models and iOS versions. Consistent navigation patterns, thoughtful state management, and well-planned integrations (payments, auth, analytics, backend APIs) make the product easier to maintain and scale after the App Store launch.